Author: Jennifer Ehidiamen

We’re not just consumers: Empowering our generation of innovative Africans

We’re not just consumers: Empowering our generation of innovative Africans Africans are often regarded as big consumers and small producers, even though the continent is rich with natural and human resources. Our capacity to consume in Africa far outweighs our local production level. We can boast of little or no industrialisation. Instead, we import commodities that we have the capacity of producing locally and outsource challenges to expatriates rather than finding local talents to tackle them. From food to household appliances, to mobile phones, to the clothes we wear- the more we consume, the more we import. Shopping malls/retail...

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Young Africans Return Home To Build New Businesses For Development

Last year, a young African female entrepreneur named Joycee Awojoodu launched a luxury botanically-based product line and spa clinic in Lagos, Nigeria’s commercial hub. The brand, ORÍKÌ, which caters to both men and women, utilizes a plethora of raw materials and natural ingredients to create a leading luxury brand. Awojoodu, who was born and raised in Washington D.C. USA, nurtured a vision to create a proudly African brand with international standards that can compete on a global level. Not minding the cost of managing a business in one of the world’s developing continents, she says she is driven by the passion for...

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